Social Media Case Studies Singapore

CASE 001 · Resurrack × LittleMissMarket

A co-branded drop, told as a shared ritual.

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Event Branding & Marketing

The brief: Resurrack × LittleMissMarket

Resurrack and LittleMissMarket needed a collab story that could hold two lifestyle audiences without feeling like a forced partnership. We shaped the launch around a shared weekend ritual: easy to understand, social-first, and made for the girls who already live in that world.

Find them on @resurrack · @littlemissmrkt

Read the Resurrack × LittleMissMarket event marketing case study →

CASE 002 · Happy Rei

Letting tiny reviewers make the case for comfort.

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Social Media Management - Bespoke

The brief: Happy Rei

Happy Rei, a kids' lifestyle brand, needed content that could show softness, usefulness, and parent trust without sounding like a catalogue. We built the reel around the brand's most honest proof point: children choosing and rating their own favourites.

Find them on @happyrei.sg

Read the Happy Rei social media case study →

CASE 003 · Fine Today Singapore (FINO)

UGC-led content for an it girl haircare essential.

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Content Creation - The Set

The brief: Fine Today Singapore (FINO)

Fine Today Singapore (FINO) is a well-loved Japanese haircare brand known for its premium hair mask and hair oil. We created UGC-led content to introduce FINO in a more relatable, Gen Z-friendly, and lifestyle-driven way across the SEA market.

Read the Fine Today UGC content case study →

CASE 004 · Melissa Shoes · by way of NYP SBM TEP

Repositioning a heritage footwear label for Gen Z.

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Content Creation - À La Carte

The brief: Melissa Shoes

Melissa Shoes already had heritage, recognisable silhouettes, and a strong fashion memory. The opportunity was to make the brand feel current again through motion-first content built for younger audiences.

10K+

Views across campaigns

900%+

Audience interaction uplift

Find them on @melissashoessg

Read the Melissa Shoes Gen Z content case study →

CASE 005 · Brixx Derma

Rebuilding voice for a derm-led skincare line.

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Social Media Management - Atelier

The brief: Brixx Derma

Brixx Derma had the credibility: derm-led formulas, ingredient logic, and real product depth. What they needed was a social voice that made all of that feel calm, understandable, and worth coming back to.

30K+

Instagram views (73% new)

+500%

TikTok view growth

+1,700%

TikTok likes growth

Find them on @brixxderma

Read the Brixx Derma TikTok growth case study →

CASE 006 · Flyco

A concert campaign for customisable luggage.

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Social Media Management - Atelier

The brief: Flyco

Flyco, a customisable luggage brand, brought us a time-sensitive concert campaign with a sharp cultural window: Blackpink in Singapore, BLINKs planning their outfits, and customisable luggage that could become part of the fan identity instead of just the travel kit.

23K+

Campaign video views

Find them on @flycotravel

Read the Flyco campaign content case study →

CASE 007 · Luminance Learning

Turning Math anxiety into a guided conversation.

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Social Media Management - Bespoke

The brief: Luminance Learning

Luminance Learning, a Math tuition brand, needed to speak to students and parents without making Math feel heavier than it already can. We shaped a 60-second Q&A around the questions families quietly carry: confidence, fear, foundations, and the small wins that rebuild belief.

Find them on @luminance_learning

Read the Luminance Learning education content case study →

CASE 008 · Coffeeman@NYP

A menu launch for a campus coffee bar.

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Content Creation - À La Carte

The brief: Coffeeman@NYP

Coffeeman@NYP, a campus F&B brand, needed a launch story for a new menu inside a campus environment. The content had to feel appetising and polished without making the cafe feel out of reach for the students walking past it every day.

1K+

Views per video

92%

New audiences reached

100s

Of interactions

Find them on @coffeeman_nyp

Read the Coffeeman@NYP launch content case study →

Brands we've
grown with.

A co-branded drop, told as a shared ritual.

The brief: Resurrack × LittleMissMarket

Letting tiny reviewers make the case for comfort.

The brief: Happy Rei

UGC-led content for an it girl haircare essential.

The brief: Fine Today Singapore (FINO)

Repositioning a heritage footwear label for Gen Z.

The brief: Melissa Shoes

Rebuilding voice for a derm-led skincare line.

The brief: Brixx Derma

A concert campaign for customisable luggage.

The brief: Flyco

Turning Math anxiety into a guided conversation.

The brief: Luminance Learning

A menu launch for a campus coffee bar.

The brief: Coffeeman@NYP

We're taking on two new brands this quarter.

Brands we'vegrown with.

A co-branded drop, told as a shared ritual.

The brief: Resurrack × LittleMissMarket

Letting tiny reviewers make the case for comfort.

The brief: Happy Rei

UGC-led content for an it girl haircare essential.

The brief: Fine Today Singapore (FINO)

Repositioning a heritage footwear label for Gen Z.

The brief: Melissa Shoes

Rebuilding voice for a derm-led skincare line.

The brief: Brixx Derma

A concert campaign for customisable luggage.

The brief: Flyco

Turning Math anxiety into a guided conversation.

The brief: Luminance Learning

A menu launch for a campus coffee bar.

The brief: Coffeeman@NYP

We're taking on two new brands this quarter.

Brands we've
grown with.